The Feminine Mystique

Movements for Change Against ‘A Problem that has No Name’

Written by Rehana Akudi

20th January 2020

In 1963, feminist writer and psychologist, Betty Friedan penned a controversial book that revolutionised how women viewed their role and identities. This book was titled The Feminine Mystique, which became a landmark and catalyst for the feminist movement. As many despondent housewives turned the pages of their copies of the bestseller, women across America identified with Friedan’s work on how deeply dissatisfied they were with accepting their traditional roles.

Betty Friedan, the late author of The Feminine Mystique, is shown in her New York apartment May 25, 1970.

Desperate Housewives’

The American suburban housewife, considered the dream and goal for many, achieved an almost cult-like status during the 1950s. The ideal woman was portrayed by magazines, billboards and television advertisements. Even school home economics books taught young school girls:

Have dinner ready, prepare yourself, prepare the children, minimise all noise, be happy to see him, listen to him, make the evening his.

Suburban life grew rapidly post WWII, where it had offered the lure of home ownership to many middle and upper class Americans. By 1960, 19 million more people had lived in suburbs than in 1950. The pattern of suburban life was similar, despite race and class. The husband was the breadwinner and went out to work, whilst the woman stayed at home and looked after the house and children. Better-off women would have cleaners and most suburban housewives had labour-saving devices like a washing machine. Working women were excluded from friendship groups, or if they did not conform to demands like cutting the grass to a specific length, not having fencing or correct nap times for babies. Popular magazines would portray images of usually a doting white woman preparing a candle-lit dinner for her husband with the slogan: A Tempting table for his Highness. The media glorified the role of a traditional woman as the life to aspire to.

Frustrated with the status of a homemaker, Friedman sought out to discover the opinions of several of her old university educated classmates through a questionnaire on education for women. From it, she realised that they all shared the same feelings of discontent of their narrow roles. In her book, she laments over societal pressures,

What kind of woman is she if she did not feel this mysterious fulfilment waxing the kitchen floor? She was so ashamed to admit her dissatisfaction that she never knew how many other women shared it.

Friedan attacked the notion that women could only find fulfilment in the home as a housewife and mother. She urged women to discover and seek who they really were by not relying on their husband or devoting themselves to just their children.


The banality and limits of a domestic life led to a wave that transformed the political landscape. Women were inspired by Friedan’s book to take action against this “problem that had no name” which was shared by a generation of young women.

On 30th June 1966, Friedan co-founded and helped create the National Organisation for Women (NOW). This became to be the largest organisation supporting women’s rights, goals and pursued equality for women in the workplace. “Equal pay for equal work” was one of their vocal slogans as by 1970, roughly half of the country’s women worked outside the home, but their income was only about 60% of what men earned in similar jobs. NOW suggested Bill of Rights for Women, which sought to have equal access to education and employment, maternity leave and reproductive rights. The movement put pressure on the government by litigation, holding meetings, demonstrations and collecting petitions.

Championing for the Equal Rights Amendment, the movement had resulted into a cross-examination of politics that benefited white men in particular and discriminated against women. In 1968, NOW won a Pennsylvania Supreme Court Ruling whereby women could be jailed for twice as long as men for a similar crime. By 1974, there were over 40,000 members in NOW. Betty Friedan’s name has become synonymous with equal rights and feminism.


Was Betty Friedan to women what Martin Luther King was to black people?

How influential was her provocative work?

Is this book still significant or relevant today for female empowerment?

There still isn’t an Equal Rights Act today. Does this mean that the women’s equality movements were a failure?

Wider Reading


Read Betty Friedan’s book, The Feminine Mystique (pdf)

Podcast by BBC on The Feminine Mystique

NOW website

Further information on NOW on the Obama White House website

YouTube Clips:

Housewife to Women’s Activist
Betty Friedan and the National Organisation for Women

8 thoughts on “The Feminine Mystique

  1. The Feminine Mystique was used as a catalyst in the women’s movement and fight for equal rights. Friedan’s book brought together a lost nation of women and turned them into freedom fighters. For once women of all ages and backgrounds felt like they had a purpose in their lives and didn’t want to ignore it. Due to this, the organisation NOW was set up in 1966 by none other than Betty Friedan herself. The group fought battles in the court rooms and on the streets. Friedan could be considered as the MLK of the women’s movement as everything she did lead to bigger changes and she was the starting point of it all.


  2. I do believe Friendan’s work and publishing of “The Feminine Mystique” was successful to a certain extent as her work prompted middle class women living suburbs ,who were unhappy with their lives, to come out and speak up about the problems they faced. This fuelled women to become more feminist and set up Organizations like NOW which held petitions, marches and demonstrations to try influence the government to passing women’s civil right acts. However, Betty’s work did face opposition from conservatives who were in fear of communism and a women called Phylis Schefler who strongly opposed the NOW organisation.

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  3. I do believe Friedan’s role in the fight for women’s liberation was important, as the issues she uncovered in her book The Feminine Mystique fuelled the founding of NOW, which consequently lead to the passing of laws for women such as legalising abortion in 1973. To middle class women living in suburbs these issues were prominent in their lives, however women who were from a minority background didn’t have the same issues as privileged white women. The plight of these women was being accepted in society altogether, not just struggling with being tied down to being a housewife but with life in general. Due to this I feel it would be unfair to say that Friedman was the MLK of women’s rights as she didn’t fight tirelessly for all women’s rights, only those she felt deserving of equality.

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  4. Betty Friedan is renowned for fuelling second wave feminism, and her pressure and the work of NOW is credited with advancement sin the status of women. My opinion is that their work was largely ineffective, with their main role being accelerating and publicising the issues of women. However, after WW2 and the change in social attitudes experienced, particularly around women in work, this social change was inevitable, if delayed. As women gained more economic power (as they were sure to do so as they entered work increasingly) political and social rights would come. Furthermore, as more men saw how effective they were in the workplace, attitudes would change which would breed increasing rights. As often, movements purporting to be fighting for the rights of ‘oppressed peoples’, in this case women, did little to empower them.

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  5. Despite the fact i do believe that Friedan was an influential character for the women liberation movement and due to her work and, book feminine mystique she acted as the catalyst for the women rights movement as she gave suburban women a confident to aim for things other that purely being a wife and mother, I do not think she could be called the Martin Luther King of the women liberation movement. This is due to that fact that her book, despite being very influential only addressed white, suburban middle class housewives and did not consider other women in different stations that also needed the liberation movement to gain their freedom. As black and minority women across America were also discriminated against and also needed more representation within the movement. Despite this however I do agree that Friedan was a very significant figure in the jump start of the women’s liberation movement.

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  6. I do believe that Friedan’s work was successful to a slight extent because she urged women to go against their typical housewife role/living on the suburbs and she showed to women their need to fight for their rights and work actively. Friedan was also significant as she was the co founder of NOW which was important to changing the lives of women because NOW worked within the political system to get equal rights and opportunities for women and better enforcement of acts such as equal rights act. However there still isn’t an equal rights act today so their work wasn’t fully successful however it did bring the issues women were facing to public attention.


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